Good design is a key part in building online trust

How much importance do you place on the design of your current online presence? Is it something you have put lots of thought and effort into and still do, or is it something you don’t feel is overly important to your business?

‘Good design’ as mentioned in the title doesn’t mean your sites need to win awards for their aesthetics, far from it, but they do need to project a professional, planned and coherent image – and most crucially not slip into actually being badly designed. With information based sites, bad design hurts you more than good design will help.

Online consumer purchase behaviour is typically driven by four key points – security, privacy, quality of content and design. So design is important, or at the very least not getting design wrong is important.

So have a good look over your own online ‘presence’, is it consistent and considered? Are there others out there you think are doing things better than you? If so, what’s stopping you from lifting the bar?

One of the most important skills in successfully managing the design element of your business is to be able to recognise when and where improvements can be made. And then making them.

If you are perhaps starting to think this might be an area you have underestimated the importance of, keep an eye out for the release of The Internet Marketer’s Design & Branding Bible early in the new year.