What colour are your ‘action’ buttons?

If they are blue or green or any calming colour then they just might be costing you a sale or two.

Why? Let me explain – people react to different colours in different ways. If you’re currently using a calming colour on a button you want to be clicked it could infact be calming the users desire to click it. Picking a colour associated with passion and impulse – like red or orange – could actually increase the number of clicks/orders you get.

As with alot of these detail based no-cost tweaks, the result may only a very small increase, but the whole ethos of The Internet Marketer’s Design & Branding Bible is to bring together as many tweaks that directly relate to internet marketing as possible so they combine to make a very tangible difference to your business.