Analytics – knowledge is sales

As an internet marketer you must already realise the importance analytics plays in refining and optimising your business.

It’s especially important with any online business as you will be lacking that vital face to face contact with your customers where you’d be able to personally observe how they react to your particular sales message or products.

So apart from how many sales you are making, you don’t really have a good way of knowing how effective, or not, your websites and videos are performing for you.

Luckily there are now some really useful tools available that can give you some extremely valuable viewing data about your videos and websites.
Here’s a run down on some of the more interesting options available currently to boost your video and website analytics providing you with data that can really help you make a valuable boost to your business.

www.wistia.com

Wistia essentially tracks all the viewers of your online videos and will then provide you with data about how long each viewer watched your video for, where they stopped watching it if they gave up before the end, and it also highlights which parts of your video were rewound, or rewatched.

It does this by providing detailed heat maps like those shown below.

This is all really useful information for anyone pursuing internet marketing, just imagine being able to see which parts of your videos were skipped, which bits were rewatched, and where they decided they’d had enough. This data should really help you get an overall feel for how effective your videos are, and if they are underperforming you know which areas to focus on and refine.

www.clicktale.com

Clicktale really is big brother in action! It allows you to see every mouse movement and click a user makes while visiting your websites.

You can watch movies of your visitors browsing your sites, view heatmaps that show where visitors are clicking, where they’re hovering, and how far down the page they scroll.

Imagine being able to see that only 20% of visitors made it to the foot of your sales pitch, imagine being able to see where 90% of your visitors were captivated – I’m sure you’ll agree with me that to have this data at your finger tips would allow you to massively boost your conversion rates.