Banner ad? What banner ad?

It now seems that after years of seeing them on the websites we visit, we are now all officially blind to banner adverts.

Not really a big issue you may think, but this has a knock-on effect that we have also become blind to anything that even looks like a banner advert. Now that just might cause some problems.

Take a look at your websites and see if your using anything that could be considered ‘advert-like’ to a visitor. Revising it’s design to sit within the content of the site in a more integrated way may just help to bring more clicks/sales/signups to these particular areas if that’s their original intention.