language and click through rates – a very interesting read for internet marketer’s

I have read a very interesting article by Dustin Curtis about language and click through rates that’s well worth a look at if you’re an internet marketer.

Worth noticing while looking at Dustin Curtis’s website is that every article has been designed and illustrated to fit each specific story perfectly.

It really is a superb example of how a little bit of design effort can really add something of value to the ‘words’ and transform what would have been a fairly typical blog post into something quite special.

While this high level of polish isn’t necessarily what a good internet marketing blog or website requires, because it doesn’t come across as easily achievable by those you are encouraging into this line of work, I still believe that a lot of the fundamentals can be used to help deliver information in a more effective and powerful way.

Have a good look over his site and see how the choice of fonts, colours, images etc.. helps you to comprehend and add narrative to what you are reading…  you might just find a way to bring some of that into your your own websites.